Five Annoying Things About Thank You Videos (And Why We Hate Them)
Roles and Summary: I initiated, managed (through social media) and edited a thank-you video for Blimey Cow (YouTube channel). All communication was done virtually - everyone significantly involved in the production of this video was from the USA, Northern Canada and Australia. I learned how to use Google Communities, how to use Google Drive with large groups of people, and how to efficiently send large video files over the Internet (for free).
Tools Used: Adobe Premiere, Google Drive (Docs and Sheets), Google Communities, Facebook Messenger, Vimeo and Youtube.
Created by: Over 40 people from around the world.
The Beginning: In April, 2015, I was watching a recent Blimey Cow video and noticed that their 200th episode of Messy Mondays (their most popular show) was coming up in a couple of months. I had gotten to know the creators of Blimey Cow fairly well and recognized that they had a large, tight-knit fanbase around their content. From these observations, I had an idea to create a big thank-you video for Blimey Cow that featured fans of their content, released at the same time as their 200th episode. Blimey Cow has a Patreon page and a Creative Team (which someone can join if they are a Patron), so I was able to see who the active fans were in the group. I sent the most active members a message about the idea and they were immediately excited about it. I decided to start the project and messaged over 200 Blimey Cow fans (most of them strangers) about the idea. Part of the motivation for this project was that I wanted to challenge myself to see if I could create a good, heartfelt video with a group of people I had never met (from all over the world) using online communication methods.
Gaining Interest: After the first week of messaging people, I had over 20 people excited and willing to help with the idea. I got to work creating a Google Doc for the script and a Google Community for team communication.
In Full Swing: It took us about a month to come up with the script. After that, I organized a system for submitting videos and keeping track of submissions. I also created "Camera How-To Guides" and a sample video to ensure we would receive the best possible content even if contributors didn't have a professional camera. After receiving all of the submissions, I edited a rough copy and sent it out for feedback. Two other editors in the group made some final tweaks to the video and then we sent it to the creators of Blimey Cow the night before their 200th episode released.
Below is an example video I created for the team. Please note, due to a privacy glitch on Vimeo, the video may have to be viewed from the Vimeo website.
The Final Product: The creators of Blimeycow were shocked - they had no idea we had been creating this video for over 3 months. We got many heartfelt comments and thank-you's for all the work we had done. I proved to myself that I could manage a global video project, learned how to use new online tools for future project management, and helped create and edit a video that was well-received and even mimicked the style of a real Messy Mondays episode. I am extremely proud of what we accomplished and this video makes me smile every time I watch it.