CTI: Notable Work

Roles: UX Designer, UI Designer, Visual Designer, Video Editor
Note: Most of the Canadian Tire Innovations (CTI) projects I work on are confidential. I have only mentioned what I am allowed to share on this page.
-
Designed multiple mobile and tablet app prototypes for projects in various stages (one just finished a pilot phase, the others are handed off to corporate teams).
-
Conducted user testing on paper prototypes of mobile and web applications.
-
I organized, conducted and reviewed/reported CTI's first lab-run user test for a product prototype. The project this was conducted for is confidential.
-
Partnered with the Matel WONDER lab to conduct user research for an online platform Canadian Tire was thinking about integrating on the website.
-
Designed and coordinated the entire process of launching the Pitch Day page: Full write-up and reflection for this page is coming soon. The webpage has launched under the corporate template here: https://corp.canadiantire.ca/English/about-us/pitch-day/default.aspx
-
Designed all marketing materials for both Pitch Day events held at head office in Toronto (April & November, 2018).
-
Organized, conducted and reviewed multiple user tests (mainly A/B tests, hypothesis/experimental and observation tests) for a custom lab VR experience on the HTC Vive that was created by CTI. Tests were conducted in Kitchener and Toronto.
-
Edited and created various internal and external videos to share our projects with people outside of the lab.